Our story
Our mission
ZADEX was founded five years ago with a clear idea: to help companies become more efficient, smarter, and more competitive through technology.
The focus has always been the same: to turn complexity into clear decisions and measurable impact .
However, the context has changed.
Today, digital transformation is no longer enough. Companies don't just need to digitize; they need to be intelligent . This is where ZADEX evolves.
To drive the sustainable transformation of organizations through the integration of strategy, technology and Artificial Intelligence , generating tangible value and lasting competitive advantages .
We support our clients in solving complex challenges, combining strategic vision, analytical capabilities and excellence in execution to turn opportunities into measurable results .
Our vision and values
To be a leading firm in business transformation , recognized for our ability to anticipate change, lead the application of advanced technologies and generate real impact on the performance of organizations.
We aspire to redefine the role of consulting, establishing new standards in the connection between strategy and execution , and actively contributing to the evolution of the business fabric.
Orientación a resultados
Each technological solution must generate a measurable impact
Applied innovation
We use AI and data with a practical, not theoretical, approach.
Strategic proximity
We work as part of the client's team
Smart efficiency
We automate and optimize to scale better
The management team
CEO
María Quintas is a leading executive in business transformation, with over 20 years of experience driving growth, internationalization, and digital transformation from C-level positions. Her expertise encompasses strategy, technological innovation, data adoption and artificial intelligence, and the development of scalable business models that generate tangible impact and sustainable competitive advantages.
As co-founder and CEO of Gôody (GoodyHelp) , María led a pioneering wellness and health project, recognized for its innovation and adaptability during the pandemic. Her work was highlighted by Business Insider Spain and EL PAÍS Retina , solidifying her visibility as an entrepreneurial leader and expert in digital transformation. In 2019, she was nominated as a leading woman , reflecting her influence and prestige in the business ecosystem.
Maria holds a degree in Business Administration and Management (ADE) and completed her training with a Master in Foreign Trade from Esic, as well as a PDD from IESE Business School , and has continued her training with digital transformation courses from MIT, IESE and ESSEEC, combining academic excellence with a high-impact professional career.
Today, as CEO of ZADEX Group , he guides the firm to position itself as a strategic partner that integrates business, technology, and applied innovation , helping organizations compete more effectively in a fast-paced, digital environment. His leadership combines strategic vision, effective execution, and the ability to translate innovation into measurable results.
Founder and COO
Jairo García is a founder and leading figure in technology and data, with nearly two decades of experience leading high-impact initiatives in digital transformation and IT consulting , following a solid career at Big Four firms. A Senior Computer Engineer specializing in Artificial Intelligence , he complements his profile with a Master's degree in Big Data from MIT and executive training in digital business and advanced technologies.
Throughout his career, he has led international technology projects in demanding environments, integrating artificial intelligence, automation, and advanced analytics to transform complexity into tangible competitive advantages . His expertise includes developing forensic analytics approaches, providing a unique ability to uncover, interpret, and unlock hidden value in data .
Occasionally, he participates in training initiatives, where he shares a direct and pragmatic vision on how to turn technology into business results .
As COO and founder of ZADEX Group , Jairo leads the firm's technological vision and execution, positioning innovation, data, and artificial intelligence as true drivers of growth and differentiation . His leadership is characterized by a combination of technical expertise , strategic thinking , and a clear focus on impact and results.
Our team
We are a team of over 50 professionals who combine AI, data, and development to solve complex problems and generate measurable business impact